Delpozo, the Spanish label known for its couture-like dresses, will present at London Fashion Week starting in February, after five years of showing in New York. The move is aimed, at least in part, at activating the brand’s London boutique — which opened last year on Sloane Street — and will be announced as part of the British Fashion Council’s official schedule this week.
“I thought it was an interesting idea to change environment and London just feels like the city where everything is happening right now,” said Josep Font, Delpozo’s creative director, who has revitalised the 41-year-old Spanish-heritage brand with a sculptural, ornate aesthetic, following the death of founder Jesús del Pozo in 2011. “Due to the opening of our London store [last June] and our participation in the recent ‘Balenciaga: Shaping Fashion’ exhibition at the V&A, I’ve travelled to London often and have felt so at home in this city.”
“Since the brand’s relaunch, we wanted to establish Delpozo as a global brand,” added Pedro Trolez, chairman of the brand. “Now felt like the right time for a change and as London is a second home for us — welcoming Delpozo since we opened our flagship last year — it was the perfect choice.”